Thursday, March 3, 2011

to market, to market

"The markets gave us direction and taught us to sell and relate to the customer – it also taught us that lots of small customers are better than a few big ones. "

Some high-profile businesses reveal how their market beginnings helped them launch into the big time.

It's a little-known fact that distinctive Australian resin jewellery and homeware business Dinosaur Designs didn't start out primarily as a jewellery designer. The business began at Sydney's Paddington Markets as a fashion label, and made jewellery on the side to accessorise its clothes.

Alexandra Cain from The Age has written a very inspirational article about how small labels turn into giant brand .To read the full article, please click here.

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